Questions About SEO and Google Ads
A beautiful website is of little use if no one finds it. Visibility arises in two ways: long-term through search engine optimization and short-term through ads. The following questions explain what is behind it and what you can realistically expect.
- Can you guarantee me first place on Google? No, and you should be skeptical if anyone promises that. Search engines decide the order of results by criteria that no one fully controls. We can set up your website technically and in terms of content so it has good chances of better placements, but specific positions cannot be seriously assured.
- How long does it take for SEO to take effect? Search engine optimization is a long-term investment. First movements are often seen after a few weeks, noticeable improvements usually after several months. This is because search engines first have to capture and evaluate changes. Anyone who wants to be visible faster combines SEO with ads, which take effect immediately.
- What is the difference between SEO and Google Ads? SEO improves your placement in the unpaid search results and works long-term without you paying per click. Google Ads are paid ads that become visible immediately but only run as long as you pay for them. Many companies use both: ads for a fast start and SEO for sustainable visibility.
- Are Google Ads worthwhile for a local business? Frequently, yes. With ads you precisely reach people who are currently searching for your services in your region, for example a tradesperson in Hildesheim or a restaurant in Hannover. You only pay when someone clicks and can control the budget precisely. Whether it is worthwhile for you depends on your industry and goals, which we assess in the initial consultation.
- Do you also optimize existing websites for search engines? Yes. We analyze your existing site and find out where visibility is being given away, for example through an unclear structure, slow load times or missing content. We then improve the technical foundations and the content in a targeted way. An optimization is often worthwhile even without a complete rebuild.
- How do you measure the success of SEO and ads? We look at comprehensible metrics: how many people find your site, through which search terms and how many enquiries result. For ads, we see exactly how many clicks and enquiries a budget brings. We discuss these figures with you understandably, instead of overloading you with technical jargon.