How do you measure the success of SEO and ads?

We look at comprehensible metrics instead of gut feeling: how many people find your site, through which search terms they come, on which positions you appear and how many enquiries, calls or orders result. For ads, we additionally see exactly which budget produced how many clicks and enquiries.

In doing so, we rely on privacy-friendly, transparent evaluation and discuss the figures with you in understandable language, instead of overloading you with technical jargon. This way you can see in black and white what your SEO and ads investment delivers, and can decide on the next steps on a sound basis.