A Website Relaunch from Hildesheim That Carries Your Visibility Along
Replacing an outdated website is delicate: it involves content grown over years, rankings you do not want to lose and an appearance that should fit your company again. We plan your relaunch so the good is preserved and the new becomes noticeably better, with a dedicated contact from the Hildesheim region.
Many companies in Hildesheim, Hannover and the Leine valley know the feeling: their own website has aged. It looks dated, loads slowly, appears cluttered on smartphones or has become tedious to maintain. A relaunch is the opportunity to fix all of this without starting from scratch. We first analyze what still has value on your existing site, preserve content and search rankings through a well-considered redirect concept and then design an appearance that looks modern, loads fast and is accessible in line with the German Accessibility Strengthening Act (BFSG). You will find an overview of all building blocks in our services overview.
When a Website Relaunch Is Truly Worthwhile
Not every older website needs to be rebuilt from the ground up. Sometimes a refresh is enough, sometimes a full relaunch is the better path. The decision depends on what exactly is going wrong. We therefore examine your existing site soberly and tell you honestly whether the effort is worthwhile. Typical triggers for a relaunch include a site that no longer works properly on mobile devices, a design that no longer suits the company, an outdated content management system without security updates or simply the wish to be found again and to receive more enquiries.
No Longer Mobile-Friendly
If your site can only be used by zooming on a smartphone, you lose visitors every day. More than half of all visits come from mobile devices. A relaunch brings the mobile display into the present.
Load Times Too Slow
Long load times cost you visitors and are rated worse by search engines. A relaunch with lean code, optimized images and modern caching makes your site noticeably faster.
Outdated Technology
Old systems without security updates are a real risk. We replace vulnerable legacy installations and rely on maintainable, current technology with hosting in Germany.
Poor Findability
If you are barely found via search engines anymore, a clean structure is often missing. During the relaunch we improve structure, content and technical foundations for better visibility.
Not Accessible
The BFSG requires accessible websites from many providers. We align with the WCAG guidelines so your site is usable for as many people as possible.
Cumbersome to Maintain
If even small changes become a test of patience, that holds you back. We set up a system that lets you update text and images yourself without technical knowledge.
The Biggest Risk in a Relaunch: Lost Visibility
The most common and most expensive mistake in a relaunch is the loss of search rankings. Over the years, your website has built trust with search engines: certain pages are reachable under certain addresses and are displayed for matching search terms. If the relaunch changes the address structure without old addresses redirecting cleanly to new ones, these rankings collapse. In the worst case, your freshly designed site is suddenly barely findable, even though it is technically better than before.
This is precisely where we focus. Before a single line of the new design is created, we capture all existing addresses of your website and check which of them bring visitors and visibility. For each of these addresses, we define where it should redirect to after the relaunch. These so-called 301 redirects ensure that both visitors and search engines land in the right place without detours. This way we carry the visibility built over years into the new appearance instead of giving it away. In addition, we coordinate the approach with our search engine optimization, so the relaunch not only preserves but improves.
Watch Out for the Redirect Concept
How Your Relaunch Works With Us
A relaunch is a project with many moving parts. So that nothing falls through the cracks, we work according to a clear, multi-stage process. Each step builds on the previous one, and you always know where the project stands. We deliberately keep the effort on your side low and coordinate all important decisions personally with you, instead of sending you through a call center.
Analysis of the Existing Site
We fully capture your existing website: all pages and addresses, the most important content, visitor numbers, rankings and technical weaknesses. This way we know exactly what needs to be preserved and where there is room for improvement.
Migrate Content Instead of Reinventing It
Over the years, a lot of valuable content has accumulated on your website: service descriptions, references, advice articles or answers to common questions. Carelessly losing this content during a relaunch would be wasteful, because it often contributes significantly to findability. We secure your existing text and images, map them to the new structure and revise them where it makes sense. Outdated content is updated, duplicates are merged and missing pieces are added. This turns the content grown over time into a tidy, clear information architecture.
During migration, we pay particular attention to images. Old websites frequently contain huge, uncompressed photos that slow down loading. We optimize the imagery in modern formats so it looks sharp but requires only a fraction of the original data volume. The text also receives a revision in terms of readability, clear address and the terms your customers actually search for.
Before and After: What Concretely Improves
A relaunch is only worthwhile if it makes a noticeable difference. The following comparison shows the areas in which a modern, freshly built website typically differs from an aged legacy site. Which points are particularly important for your project, we clarify in a personal conversation.
| Area | Old Website | After the Relaunch |
|---|---|---|
| Mobile display | Only usable by zooming | Mobile first, clean on every device |
| Load time | Sluggish, large images | Lean, optimized images, modern caching |
| Maintenance | Cumbersome or only via agency | Update text and images yourself |
| Findability | Unclear structure, no concept | Clean structure with preserved rankings |
| Accessibility | Not considered | Aligned with WCAG and BFSG |
| Security | Outdated system, no updates | Current technology, hosting in Germany |
| Design | Dated, no longer fitting | Individual and matching the company |
Typical Relaunch Mistakes We Avoid
From numerous projects, we know the pitfalls where relaunches fail. We have a proven approach for each of these points that keeps the risks small. A relaunch is always an intervention in a live system, which is precisely why we plan it so carefully.
- Missing redirects, through which old addresses lead to dead ends and rankings collapse
- Lost content because the legacy site was not fully secured before switching over
- Forgotten detail pages that had visitors but were overlooked in the concept
- Load times that do not improve because images were carried over unchecked
- A preview that is unintentionally indexed by search engines and creates duplicate content
- A go-live without monitoring, so errors remain unnoticed for days
A Smooth Transition Without Downtime
While we work on your new website, your old site remains fully online. Development takes place on a separate preview environment that is blocked for search engines, so no duplicate content arises. Only when everything is tested and approved do we switch over. This switchover usually takes only a short time and can be scheduled for a low-traffic period. For your customers, the transition is therefore almost unnoticeable. Immediately after go-live we check whether all redirects take effect and the most important pages are reachable correctly.
In the weeks after switching over, we keep an eye on how the rankings develop. Search engines need some time to fully capture the new structure. Minor fluctuations are normal in this phase. Should an address not redirect correctly or an important page lose visibility, we recognize it early and adjust. On request, we then accompany your site permanently with our website maintenance, so it stays secure, fast and current in the long run.
Combine the Relaunch With an Online Shop or Online Marketing
A relaunch is the ideal moment to think beyond mere appearance. If you are repositioning anyway, it is worth setting the course for more visibility and new sales channels right away. Many of our clients therefore combine the relaunch with further building blocks that mesh seamlessly because everything comes from a single source.
SEO From the Start
We build the new site to be search-engine-friendly from the ground up. Anyone who invests in search engine optimization right at the relaunch benefits faster from the better technical foundation.
Online Shop on Open Source
Would you like to sell online in the future? We extend your appearance with an online shop based on Shopware Community Edition, without license fees and with full control over your data.
Visibility Through Ads
For a fast start after the relaunch, ads are well suited. With Google Ads you immediately reach people actively searching for your services in the region.
Personal, From the Hildesheim Region