A company website has one job: to explain what you offer and make the next step easy. This category collects articles on structure, design and operation — page architecture and navigation, home pages that lead into the topic, readability and contrast, forms, mobile rendering and the deliberate use of images. Added to this are relaunch topics: what to carry over, what to leave out, how to retain existing visibility. We also look at the elements that pay into enquiries — named contacts, understandable service descriptions, transparent information about process and cost. All recommendations stay verifiable, without promises that cannot be substantiated. We also cover collaboration during the project: which content you supply, when feedback has the greatest effect and how to keep review rounds short.
Real photos from your own business beat stock images: which subjects work, how to shoot them with a phone and what file sizes a website can carry.
Opening hours, gift vouchers, campaign pages: what a website needs in September so the fourth quarter holds up - with a plan that runs into January.
Website AI assistant: how local businesses pre-qualify evening and weekend enquiries, hand them to the inbox as clean cases and set clear limits up front.
Trust signals on your website: how customer voices, references, quality seals and clear contact details turn visitors into enquiries - against AI fake shops.
Video on local business websites: when it brings enquiries and how self-hosting, lazy loading and video schema protect loading time - explained clearly.
Copyright, photographer credits, people in the picture and your own motifs: how local businesses use photos on their website safely and cleanly in 2026.
Why a website in 2026 must be conceived from the phone: Google's mobile-first indexing, thumb-friendly operation, click-to-call and conversion on mobile.
Careers page for trades: how local businesses win skilled workers online with a clear employer message, real team insights and one-click applications.
A pretty website alone wins no enquiries. 7 levers local businesses use to turn visitors into calls and form submissions.
More enquiries through your website: how local businesses turn visitors into enquiries - with clear CTAs, trust, short forms and good reachability.
Improve website loading speed: Core Web Vitals LCP, INP and CLS explained clearly, plus the most effective levers for images, hosting, code and caching.
Outdated design, poor mobile, slow, not accessible: when a website relaunch is worth it, which SEO risks loom and what the process looks like.
Website builder or web agency? What a builder is enough for, where its limits lie, and how the costs really add up over the full lifetime of your site.