A company website has one job: to explain what you offer and make the next step easy. This category collects articles on structure, design and operation — page architecture and navigation, home pages that lead into the topic, readability and contrast, forms, mobile rendering and the deliberate use of images. Added to this are relaunch topics: what to carry over, what to leave out, how to retain existing visibility. We also look at the elements that pay into enquiries — named contacts, understandable service descriptions, transparent information about process and cost. All recommendations stay verifiable, without promises that cannot be substantiated. We also cover collaboration during the project: which content you supply, when feedback has the greatest effect and how to keep review rounds short.
On this page you will find all posts on the topic “Web design & conversion”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
Above the list you also see the other topics. At the bottom, a link takes you back to all posts.
Google advises moving a site during a slow period. How to find your quiet season, plan the relaunch backwards from go-live and set measuring points first.
What buyers check on a manufacturer’s website before they call: processes, tolerances, machine list, certificates, data sheets, contacts and the enquiry form.
Which symbols belong on a trade website: master title, guild and quality marks, partner logos and test references – the condition and the caption for every row.
Events calendar, member photos, joining form and donation page: what belongs on a club website, which German rules apply and how to hand it over cleanly.
Starting price, price range or package: which form fits your business, what the German Price Indication Ordinance requires and what the mandatory line holds.
Why an online menu carries mandatory information, how allergens and additives are labelled legibly, and where PDF menus fail on the screen of a phone.
Real photos from your own business beat stock images: which subjects work, how to shoot them with a phone and what file sizes a website can carry.
Opening hours, gift vouchers, campaign pages: what a website needs in September so the fourth quarter holds up - with a plan that runs into January.
Website AI assistant: how local businesses pre-qualify evening and weekend enquiries, hand them to the inbox as clean cases and set clear limits up front.
Trust signals on your website: how customer voices, references, quality seals and clear contact details turn visitors into enquiries - against AI fake shops.
Video on local business websites: when it brings enquiries and how self-hosting, lazy loading and video schema protect loading time - explained clearly.
Copyright, photographer credits, people in the picture and your own motifs: how local businesses use photos on their website safely and cleanly in 2026.
Why a website in 2026 must be conceived from the phone: Google's mobile-first indexing, thumb-friendly operation, click-to-call and conversion on mobile.
Careers page for trades: how local businesses win skilled workers online with a clear employer message, real team insights and one-click applications.
A pretty website alone wins no enquiries. Seven levers local businesses use to turn visitors into calls and form submissions, in the order they take effect.
More enquiries through your website: how local businesses turn visitors into enquiries - with clear CTAs, trust, short forms and good reachability.
Improve website loading speed: Core Web Vitals LCP, INP and CLS explained clearly, plus the most effective levers for images, hosting, code and caching.
Outdated design, poor mobile, slow, not accessible: when a website relaunch is worth it, which SEO risks loom and what the process looks like.
Website builder or web agency? What a builder is enough for, where its limits lie, and how the costs really add up over the full lifetime of your site.