Web, domains and email
conversion
In short and in plain language
A conversion is an action you want a visitor to take.
This can be a request, a call, a booking or buying something.
The conversion rate shows the share of visitors who do this.
Work on conversion changes pages so more visitors take this step.
Definition
A conversion is a desired action by a visitor, such as an enquiry, a call, a booking or a purchase. The conversion rate states what share of visitors take this action. Conversion optimisation improves pages so that more visitors take this step.