Web, domains and email
CRO
Abbreviation for conversion rate optimisation
In short and in plain language
CRO means improving a website on purpose so that more visitors take action.
They might call, enquire or buy, for example.
Layout, text, forms and load time are checked. They are then changed step by step.
In this way, the same number of visitors can bring more enquiries.
Definition
CRO is the targeted improvement of a website so that more visitors take a desired action, such as calling, enquiring or buying. Layout, copy, forms and loading time are reviewed and adjusted step by step. In this way the same number of visitors can bring more enquiries.