Web, domains and email
keyword
In short and in plain language
A keyword is a word or phrase that people type into a search engine.
For example, it can be a service plus a place name.
When you improve pages for search, you aim them at such words. With paid ads, you choose the searches for which your ad may appear.
Definition
A keyword is a search term that people type into a search engine, such as a service combined with a place name. In search engine optimisation, pages are aligned to it. In paid ads, it determines for which searches an ad may appear.