Web, domains and email
NAP
Abbreviation for Name, Address, Phone
In short and in plain language
NAP stands for the name, address and phone number of a firm.
In local marketing online, these details should be written the same way everywhere.
This is true for the site, the profile of the firm and lists of firms.
When they match, search can tell clearly which firm is meant.
Definition
NAP stands for the name, address and phone number of a business. In local online marketing it means these details are written identically on the website, the business profile and in directories. Consistent details help search engines identify a business clearly.