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Rate limiting

In short and in plain language

Rate limiting counts how often one sender sends something.

If it is too often in a short time, the server stops taking it.

This way a form slows down programs that send lots of messages.

The limit should be high enough for real customers to get through.

Definition
Rate limiting sets how many requests a server accepts from one sender within a certain time. On contact forms it slows down mass submissions by bots. The limit should be generous enough that genuine enquiries are not turned away.