Web, domains and email
relaunch
In short and in plain language
A relaunch is when an existing website is made new from the ground up.
It often brings a new design, new tech and new texts.
It matters that old addresses lead on to the new pages. If not, you can lose visitors. You can also lose good places in search.
Definition
A relaunch is the fundamental renewal of an existing website, often with new design, new technology and revised content. It is important that previous addresses are redirected. Otherwise visitors and established search engine positions can be lost.