Questions About SEO and Google Ads
A beautiful website is of little use if no one finds it. Visibility arises in two ways: long-term through search engine optimization and short-term through ads. The following questions explain what is behind it and what you can realistically expect. How the two work together is explained in detail in the article Google Ads or SEO and in the SEO basics for local businesses.
In short and in plain language
On this page you will find questions and answers on the topic “Questions About SEO and Google Ads”.
Each question has its own page with the answer. Below the question you see the start of the answer. Click on a question. Then you can read the whole answer.
At the bottom, a link takes you back to all questions.
- Can you guarantee me first place on Google? No, and you should be skeptical if anyone promises that. Search engines decide the order of results based on many factors that change constantly and that no one fully controls…
- How long does it take for SEO to take effect? Search engine optimization is a long-term investment, not a switch you flip. First movements are often seen after a few weeks, noticeable improvements usually after several…
- What is the difference between SEO and Google Ads? SEO improves your placement in the unpaid, organic search results. It works long-term and costs no amount per click, but it takes time to take effect. Google Ads, by contrast, are…
- Are Google Ads worthwhile for a local business? Frequently, yes. With ads you precisely reach people who are searching right now for your services in your region, for example a tradesperson in Hildesheim or a restaurant in…
- Do you also optimize existing websites for search engines? Yes. We analyze your existing site thoroughly and find out where visibility is being given away, for example through an unclear page structure, slow load times, missing or thin…
- How do you measure the success of SEO and ads? We look at comprehensible metrics instead of gut feeling: how many people find your site, through which search terms they come, on which positions you appear and how many…