Business, tax and funding
B2C
Abbreviation for business-to-consumer
In short and in plain language
B2C means trade between firms and private buyers.
Selling to them often comes with more rules. These are on prices, the right to withdraw, and access for all.
So shops for private buyers shape their pages and steps for them.
Definition
B2C refers to business between companies and private consumers. Selling to consumers often brings additional requirements, for example on price information, withdrawal and accessibility. Online shops with a B2C offering therefore design their pages and processes for private customers.