Laws, courts and authorities
competition law
In short and in plain language
Competition law sets out what ads may say and do.
It also covers how firms deal with customers and rivals.
It is about claims that mislead, seals, reviews and ads sent by mail.
When firms break the rules, rivals or trade groups often send a warning letter.
Definition
Competition law governs what is permitted in advertising and in dealings with customers and competitors. It covers, for example, misleading claims, seals, reviews and email advertising. Violations are often pursued by competitors or associations through a warning letter.