Business, tax and funding
IFH
Abbreviation for Institut für Handelsforschung
In short and in plain language
The IFH is a German institute in Cologne. It does research on trade in shops.
Its studies on online trade and on how people buy are often cited.
One topic is the effect of signs of trust in a shop.
Definition
IFH Köln is a German institute for retail research. Its studies on online retail and buying behaviour, for example on the effect of trust signals in a shop, are often cited.