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Laws, courts and authorities

UWG

Abbreviation for Gesetz gegen den unlauteren Wettbewerb

In short and in plain language

The UWG is the German law against unfair competition.

It says which business acts and ad claims are unfair. One example is a claim that misleads.

For websites, it is mainly about promises in ads. It is also about prices and how customer reviews are used.

Definition
The UWG is the German Act against Unfair Competition. It regulates which commercial practices and advertising claims count as unfair, such as misleading statements. For websites it mainly concerns advertising promises, price information and the handling of customer reviews.