Business, tax and funding
Wasted spend
In short and in plain language
Wasted spend is ad money that reaches the wrong people.
They will not become customers. This can happen when people far away click an ad.
Or when someone looks for a job instead of a service.
A clear area and blocked search words help against it.
Definition
Wasted spend is the part of an advertising budget that reaches people who are not potential customers. With search ads it arises, for example, from clicks from places too far away or from job seekers. Precise location settings and excluded search terms can reduce it.